23. PUBLIC RELATIONS CELL
Creation of the Cell
The Public Relations Cell (PR Cell) acts as a liaison between the institute and the outer
world. PR Cell also works towards building the brand for the college through engagement
with media houses, promotions on social media, and helping aspirants take a wise decision
with regarding their admissions for higher education. PR Cell is also responsible for all
kinds of interaction with the new batch of students every year before and after the
commencement of the semester.
Objectives
 To provide a robust interface for the institution and its various functions and
programs with all stakeholders
 To disseminate information to the media / public as and when required.
 To inform about the quality and diversity of the learning environment at the
institution, the level of education, and the dedication to find practical solutions to meet
the challenges students face today.
Selection procedures
The faculty and students gives their choice for acting as coordinators in the Committee.
Based on the choices given, the Institute‟s Executive Council will select the coordinators from
each department and constitute the Committee.
Roles and Responsibilities
[The roles and responsibilities listed here are only indicative, but not exhaustive. The IQAC Team
reserves rights to Edit/ Append / Delete any part or all of these roles and responsibilities from time to
time and as required for compliance with the IQAC criteria]
 Liaison with various Government and private organizations, and the society.
 Identifying opportunities and approaching for sponsorships.
 Information to press and media on the events already / to be / being conducted.
 Preparation of information for press coverage.
 Collection of video clippings and press coverage clippings.
 Identification of guests, and eminent personalities to invite for their visit to campus.
 Identification of student volunteers for coordinating events and extension programs of
the college.
 Program design for various events.
 Preparation of invitation letters and thanks letters for guests.
 Facilitate networking programs by means of organizing conclaves, guest lectures,
workshops and other such interactive events.
 Helping new students with the queries they have regarding the institute prior to and
after admissions.
 Plan and organize induction programmes to induce the newly admitted students with
the course objectives.
 Maintain the records and file all the activities conducted and submit the same to the
IQAC Committee.